Before pitching a new business idea to someone, take an envelope (or a napkin) and refine the concept until you can write what your idea is and what problem/s it solves in a sentence or two.
Not only will this help you define your idea to others but it will allow you to find the essence of your new venture and what you should be focusing on.
I'm a big believer in coming up with a concept and getting it to market as quickly as possible - pretty soon you'll learn the ins and outs and develop your concept from the back of a beer coaster into something we can't live without
P.S The best business plans are often drafted on the back of a beer coaster, *ahem* @merlinskill
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